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My TipTop Summer!

This summer I had the pleasure of serving as a marketing intern for TipTop Technologies. As part of my job, I had the opportunity to work with TipTop Founder and CEO, Shyam Kapur, on upcoming applications, thinking of new applications, teaching others about how TipTop works and its functionality, and finally, getting the chance to present TipTop’s wonderful capabilities to a highly reputable university! I certainly learned a lot about not only marketing, but also the business of a startup and really what it takes to be successful and competitive in such a hot sector as data analysis.

Yesterday, I asked Shyam if he could give me some more history behind TipTop and how exactly it became what it is today. After hearing the story, I can honestly say that I am very impressed and fascinated by how much had to be done in order to make TipTop what it is! TipTop started from Shyam’s research on natural language learning going back almost 30 years. This shows how much effort and thinking was put into the technology even before the first demo was built!

With TipTop, Shyam has sought to emulate in technology how babies learn language. Think about it, did anyone teach you how to speak when you were young? No, you just picked up a language based on whatever you kept on hearing. Likewise, TipTop learns to interpret any data in exactly this way, through exposure and is able to learn more and more just by analyzing different sources of data! Using this underlying idea, TipTop can now provide frequency, categorization and even sentiment analysis, as shown on our website FeelTipTop.com as well as in our TV and Battle of Colleges Widget. (Check these services out by clicking on these links!)

Although the technology is quite remarkable, I was also very impressed by the business side of TipTop. As a marketing intern, it was my job to spread the word about TipTop through social media, word of mouth, presentations and any other possible means. However, the amount of marketing that occurred even before I joined TipTop was truly enormous and has helped get TipTop to where it is today. From finding investors and business partners, making presentations and, finally, convincing others that TipTop was truly beneficial required so much effort and dedication. Learning about TipTop’s past, present, and future plans has shown me what is necessary when running a business. As Shyam has told me, one has to be ready for setback after setback. Knowing this, I am now more aware and knowledgeable if I ever choose to start my own company sometime in the future!

I truly had a wonderful time working with TipTop and would like to thank everyone, especially Shyam, for making my time so worthwhile. For now, I will be heading back to UCLA to continue my studies but am certainly looking forward to potentially continuing work with TipTop during the school year as well as next summer!

Please continue to follow TipTop, as I will be, for more magical applications are coming out soon!

Rahul Raj, Marketing Intern at TipTop Technologies

 

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Posted by on September 4, 2014 in Uncategorized

 

TipTop’s New Tweet Analyzer and Web Page Analyzer!

Today, numerous users frequent multiple websites and social media sites, such as Facebook, Twitter, Instagram, and the like each and every day. Users post about everything from their favorite movies to the latest restaurant openings. The sheer amount of insights within data on websites and in social media is enormous. These insights can be helpful for anyone to leverage for their work and their life. However, how does, say, a restaurant owner, look at every review of their restaurant? How can they look at every tweet that someone has made critiquing this or that dish or the style of the restaurant or the cleanliness of the place? It is nearly impossible for a single human to read and interpret every single piece of information that could be relevant to their specific business or interest and then correlate all the findings fully. TipTop’s newly launched products, the Tweet Analyzer and the Web Page Analyzer, can help individuals & businesses accomplish exactly this amazingly difficult feat instantly!

TipTop’s powerful data analysis engine reads tweets and web pages for both topic extraction as well as highly refined sentiment analysis. This way you not only know what any tweet is about but also the general feeling or emotion behind it!

You can find these two new services at TipTopT.com. Once on that page, please click on the “Data analytics” tab in the top right corner. You will then be prompted to enter either a Twitter, Facebook, or LinkedIn username and password so that TipTop can provide a more personalized experience for you. From there, select either the Tweet Analyzer or the Web Page Analyzer depending on which kind of data you want TipTop to analyze for you. Before invoking either of these services, please read the “Output File Format” section by scrolling down to understand fully how exactly the results obtained from TipTop should be interpreted. Additionally, you will find payment information for either service in the”Pricing” section. A screenshot of each of the two services are shown below:

Tweet Analyzer

Tweet Analyer SCREENSHOT FINAL

Web Page Analyzer

Web Page Analyzer Screenshot

Both these interfaces are very similar and user friendly. First fill in all the fields you want including each required field, indicated by a red asterisk. Make sure all the tweets or web page links you would like to have analyzed are stored in a CSV file. This will allow TipTop to easily read the data you input as well as generate an output file in the same standard format. Once you have created your CSV file, please upload it to either of the Analyzer Services by clicking “Choose File” and indicating the file’s location on your machine. Please also enter the Security Code to prove you are a human before you click “Submit.” Once this is done, you will be redirected to a page on Amazon.com so that you can make the required payment there.

TipTop will then go straight to work analyzing the input data which could be either tweets or web pages. Once the processing is complete, TipTop will notify you at the email address you submitted. In the email message you will receive, there will be a link to the output file which has the results of the analysis done on your input data.

Our Tweet Analyzer and Web Page Analyzer help both individuals and businesses find quickly valuable insights in their data so that they can act upon them promptly. We at TipTop hope that you will use our two services extensively as well as provide feedback as to how we can make them work even better for your needs. Also, be on the lookout for a variety of powerful products and services from TipTop Technologies that will be coming your way very soon!

Rahul Raj, Marketing Intern at TipTop Technologies

 

 

 

 

 
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Posted by on August 13, 2014 in Uncategorized

 

The Battle of Colleges – Who Wins?

Numerous recently graduated high school seniors around the world have just finished the first leg in their academic journey and are now getting ready to begin the next: College. I’m sure many remember their last year in high school in, what I would deem, two distinct parts. There was the beginning of the year, the hard-working, I need to do my best this semester to get the best grades I’ve ever gotten to get into a good school, part of the year and then the latter, okay, I’m into college, let senioritis take over, part of the year. Let’s all try to forget the second part…and focus on the first part: the college search and application process. How do you decide where to apply? Do you follow the rankings? Which rankings do you follow? What do I even want to study? Is such and such a good school? These questions, among others, I can certainly say have invaded the minds of numerous college bound high school seniors and to be quite frank, there are no easy answers. There is so much to consider nowadays in your college search other that just academic reputation. To name a few that factored into mine: academics, reputation, sports, the weather, social life, clubs, the weather, job opportunities, location, professors, type of students, oh, and the weather. It’s often difficult to find out all the information you need to know about a college without spending countless hours driving to and from places, looking up different reviews online or scouring each college’s website. Now, don’t get me wrong, it is crucial to visit and research an institution to really know if it’s right for you. However, it is good to have some sort of central point to begin your search. TipTop is working on just that with its new application, Student T.

In the up and coming Student T application, TipTop will provide you with an in-depth analysis of any popular institution based on numerous online pieces of data including reviews, college websites and other such information. It can provide you with a categorical comparison of as many institutions as you would like as well as admission statistics and your specific chance of acceptance at these institutions based on previous admission history. Please take at a look below at our interface so far!

Battle of Colleges Widget UPDATE - Screenshot

Here we have TipTop’s new Battle of Colleges Widget. This application has the ability to take data on multiple colleges and then create categories on which to compare these colleges. This interface is very similar to TipTop’s previously launched TV Widget (Check it out here!) Just like the TV Widget, on the left, you will find each College or University being compared. Under “Select a college/university,” you are able to pick a college or university that you would like to learn more about. As soon as you start entering a specific school, the matching colleges or universities will appear right there in a dropdown list. You will find each category that TipTop has created on the top of the page and below them, the scores TipTop has given to the specific college or university. Scores that are above 0.5 indicate more positive reviews than negative for the school in a specific category, while those below 0.5 indicate more negative reviews than positive. A score equal to 0.5 shows that the number of positive and negative reviews were about equal for that category.

Like the TV Widget, there are scroll bars on the top and bottom and left and right of the page that allow you to compare multiple schools at once as well as view all of their scores easily. In the above demo, the category, “education” is highlighted as the main comparative feature and this can be done by selecting “education” from the “to compare by” drop down menu on the top left.

By clicking on one of scores, TipTop provides you with links and previews of different websites that discuss the college referencing that specific category. Just click on the small square box to the left of the description, and TipTop will redirect you to the site.

Student T is still in progress, but we at TipTop are working to bring you this one-of-a-kind application soon to help all those rising high school seniors out! Check back for more updates soon!

Rahul Raj, Marketing Intern at TipTop Technologies

 
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Posted by on July 23, 2014 in Uncategorized

 

The Strength of TipTop: Data Analysis

The TipTop Engine is a powerful data analytics machine that has the ability to not only read and interpret data, but also present such analysis to its users in an easy to understand, organized fashion. Today I would like to take the time to highlight three different aspects of TipTop’s analytics abilities, namely opinion/frequency analysis, segmentation and categorization. For each method of analysis, I have included a description and demo of the technology.

Opinion/Frequency Analysis

TipTop’s main website (feeltiptop.com) is a highly advanced search engine that provides users with up-to-date news and trending topics. It takes data from multiple news sources and Twitter feeds, looks at which topics are most talked about and presents this data to the user. In the image below, the featured topics are contained in the “Topics in the News” section. Each of the words is color-coded indicating positive (green), negative (red) or neutral news (orange), which TipTop has determined through its extensive analysis of the news topic. Additionally, the size of the font indicates importance or frequency of the topic with larger text meaning higher frequency while smaller text meaning lower frequency. When a topic is clicked, TipTop generates a list of the articles relating to that topic and provides links to the user so they can read more about it.

FeelTipTop Home Page Screen Shot

Categorization Analysis

Another one of TipTop’s data analysis methods includes categorization. This is the ability of the engine to read data and then determine categories in which to divide the information contained in such data. TipTop has applied this form of analysis to it’s recently launched TV Widget, shown below. Here TipTop compiles different forms of data on televisions, whether it be reviews or other information sources, and then creates categories on which to compare the televisions. These categories are listed at the top of the bar and under this, TipTop has even given a score to the respective television for that category.

TV Widget Photo-2

Another very useful application of categorization is in college or university comparison. Students nowadays have a lot to consider beyond just reputation when they want to decide where to apply to college. With TipTop’s Battle of Colleges, students can compare numerous colleges in numerous categories. In the demonstration below, four colleges are compared, and the data is displayed in a single bar chart. The categories for comparison are located on the horizontal axis while each score the school received in that category is on the vertical axis. You are able to see each individual score by dragging your mouse over the graph, as done below.

Battle of Colleges Screen Shot (1)

TipTop also utilizes another visualization technique with categorization known as the Treemap, shown below. This interface was used to look at news topics around the world. I decided to look up some more information about Lebron James. All I did was type his name into the search bar at the top right corner. The Treemap design is similar to that of feeltiptop, as in the color coding scheme is the same and rather than enlarged text, the larger size of the box indicates more articles. By clicking on the box, a pop-up window appears with links to different articles about the topic you have searched for.

Treemap Screen Shot (1)

Segmentation

The final form of analysis I would like to look at is that of segmentation. This is essentially the ability of TipTop to take a piece of user-inputted text and segment it or split into it’s various parts. Below is a demo of the technology used on an online article about the recently passed California TRUST Act. As shown below, TipTop has split the article into its various parts based on what the article discusses. Under each category is the actual text of the article which helps the user determine where to look in the text for specific information.

Segmentation Demo Screen Shot (1) (1)

TipTop’s multiple forms of analysis and visualization truly exemplify its unique and broad versatility. We at TipTop are harnessing these abilities and working on new opportunities for the technology as well with other companies to bring our technology to them. Be on the lookout for more news about TipTop!

Rahul Raj, Marketing Intern at TipTop Technologies, Inc.

 
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Posted by on July 17, 2014 in Uncategorized

 

Looking to watch FIFA 2014? Let TipTop help!

The FIFA World Cup is finally back, and fans from all over the world are tuning in to get a glimpse of the action. But what good is watching FIFA if you can’t have the best viewing experience there is? TipTop’s new TV Widget will help you find the best TV to watch football with just the click of a button! 

TipTop’s TV Widget takes multiple TV models and analyzes different reviews on each one. It then creates categories and evaluates each TV’s strength in these categories.  Below is what the widget looks like in action!

Image

On the left, you will find each TV model being compared. Under “Select a Television,” you are able to pick a television that you would like to learn more about. As soon as you start entering a television brand, the matching television models will appear right there in a dropdown list. You will find each category that TipTop has created on the top of the page and below them, the scores TipTop has given to the specific television. Scores that are above 0.5 indicate more positive reviews than negative for the model in a specific category, while those below 0.5 indicate more negative reviews than positive. A score equal to 0.5 shows that the number of positive and negative reviews were about equal for that category.

There are scroll bars on the top and bottom and left and right of the page that allow you to compare multiple TV’s at once as well as view all of their scores easily. In the above demo, the category, “color” is highlighted as the main comparative feature and this can be done by selecting “color” from the “to compare by” drop down menu on the top left. 

By clicking on one of scores, TipTop provides you with links and previews of different websites reviewing the TV model and talking about that specific feature. Just click on the small square box to the left of the description, and TipTop will redirect you to the site. 

We at TipTop hope you enjoy the World Cup this year and are glad that we could help make your viewing experience better! 

Rahul Raj, Marketing Intern at TipTop Technologies

 
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Posted by on June 23, 2014 in Uncategorized

 

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Wishing you a TipTop Thanksgiving

Wishing you a TipTop Thanksgiving

Turkey season is here and we are thankful to all the wonderful people who are discussing and sharing all manner of Thanksgiving plans and recipes on the web. TipTop’s Thanksgiving Special for 2011 has mined thousands of these conversations and brings them to you in our cool new interface.

Neatly arranged on the left you will find Top food and recipe ideas, Top travel plans and destinations and Top activities.

What makes these Top items is simply that they have been favorite talking points for people in the last couple of weeks in their online Thanksgiving conversations.

When you click on any Top item in a tab on the left, the spaces on the right fill up with fresh Thanksgiving insights on that topic, nicely organized and tabulated to fulfill any objective you may have — from watching videos and viewing pictures, to getting a quick summary, to leisurely browsing among good or avoidable ideas.

Every day is full of surprises, and TipTop’s new interface (borrowed from our main site) makes tip-browsing and discovery a pleasure. Would you have guessed that so many people have Ramen noodles plans this Thanksgiving?

You can share any Tip or Top you like on Twitter or by email, and if there is something on your mind that’s missing from our Top lists, well, you can just type it into the Input tab and see the buzz on it right away. Who knows, your query may soon graduate to a Top item!

If you are short on ideas this Thanksgiving, or just want to feel the bonhomie out there, visit TipTop and be thankful for how much and freely others share with us.

Happy Thanksgiving to you and your families from all of us at TipTop!

 
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Posted by on November 20, 2011 in Uncategorized

 

Spirits roam free this Halloween

Spirits roam free this Halloween

Our mining of last month’s tweets seems to show that free spirits are not just occupying Wall Street this fall season, but also plotting the usual ways to scare more pliant victims into coughing up some real candy.

Indeed, some people have such wonderful ideas for their costumes, it’s a shame others don’t get to see more of them. As usual, this year we have collected, analyzed, filtered and categorized thousands of conversations about Halloween costumes that you can explore and share to your heart’s content.

You will find people dressing themselves (and their friends, kids, and friends’ kids) up as Celebrities, weird and not-so-weird Creatures, Animals, Fictional characters and more.

We hope you will also like the new tabbed interface (borrowed from our new-look main page) which allows us to pack in a lot more into the same space, but gives you more control over how you browse.

So with two clicks, I can see one of my favorites from different “angles”, and am pleased to report that while Steve Jobs is no more, his spirit is not only immortal but very popular (and mostly happy!)

Steve Jobs Halloween TipTop Insights

Steve Jobs Halloween spirit

Even tried-and-trusted favorites like the pumpkin and the witch continue to surprise and delight. For example, here is a one-year old Handpicked tip that I discovered, with step-by-step pictures on how to make a paper witch cut-out.

Witch Halloween TipTop Insights

Halloween witchcraft

I immediately felt like sharing the link, and did: my own girls delight in more grown-up witchcraft now, but I hope some other little girls or their parents out there will find the tip fun to try.

Whether you are young or old, whether you like to stick with old faithfuls, or will be brave enough to consider the zany Charlie Sheen (always good for new laughs!) –

Charlie Sheen Halloween TipTop Insights

TipTop Insights -- Charlie Sheen Halloween

we’re sure you’ll enjoy browsing these delightful pages, full of hundreds of fresh Halloween insights every time you visit.

Wishing you a TipTop Halloween!

 

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