Watching the 2010 Academy Awards & Walking the Red Carpet Via TipTop Social Search & Sentiment

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TipTop 2010 Academy Awards SpecialFor this year's Academy Awards, TipTop was the only place I needed to be at to get the most out of the entire 2010 Oscar's Celebrations. For some, seeing celebrities strut their fashion sense down the Red Carpet was the best part of watching the Academy Awards, and catching up on the After Party gossip & Oscar fashion trash talking was even better. This year it was fun & insightful to take a look at this glitzy event through TipTop's celebrity search results & Oscars leaderboard trend charts. Keeping up with the Red Carpet after party tweets via TipTop was also a trip, learning how Meryl Streep makes it all good,  wondering about the deal between Steve Martin and George Clooney, and what about that Sandy Powell outfit! We now know Cinnabuns are out & who the Worst Dressed & the Best Dressed celebrities were are and will be from Khloe Kardashian and the fashion police.

TipsLeaderboard_BestActor
From the rant to the results & key findings: Overall, using social media data to predict the Academy Award winners based upon the sentiment analysis of millions of tweets related to the Oscar nominees proved successful in a number of ways. For the thirteen nominations tracked, TipTop's Oscar's Tip Leaderboard showed the winners 46% of the time. TipTop's results illustrate the ease of making predictions through proper semantic analysis of tweets; displaying positive & negative trends (Click piTs Leaderboard Charts) around social media topics like actors & movies, and extracting summaries (key tweets & top Web sites) from the data to provide insights into why a topic is trending. 

  1. In the case of the Oscar's winners, public opinion doesn't determine the outcome of the Academy Awards, as we saw in the choice of Sandra Bullock (Best Actress piTs Leader) over Carrey Mulligan (Best Actress Tips Leader). LeadingActress_PitsLeaderboard Shyam Kapur Oscar picks
  2. Using non-English title keywords as the basis to collect and analyze English language tweets doesn't provide accurate results. For example, The Secret in Their Eyes versus El Secreto de Sus Ojos skewed the leaderboard results for Best Foreign Language Film. Abhijit Sahay Oscar picks
  3. TipTop's prediction success for the seven "major" awards was much higher than for the other awards with less data to analyze.  The larger the amount of data processed, higher the likelihood that TipTop's prediction was right. Using TipTop to pick the major awards seemed to prove at least a 200-300% higher success rate than random Oscar predictions. Best Picture was particularly hard to get right this year because there were ten nominations instead of five to pick from.
  4. TipTop provided a powerful analytics tool that could be used by a human being to make high-quality predictions. There were many ways to use the analysis to derive predictions (Tip & piT Leaderboard Trend Charts, Tip & piT summaries, TipTop search results, etc.). If more people had made predictions based on TipTop using the analysis, some of them would have been even more successful than those who did.

82nd Academy Award Ceremony - 2010 Oscar Winners:

Trend analysis of real-time social media as a predictive indicator is an active area of research at TipTop Technologies, and we look forward to presenting more insights  into the relationship between sentiment trends and prediction in financial markets, shopping patterns, and political opinion like in our President Obama In-Depth Coverage (See TipTop's Blog post).


Greg Martin & the TipTop Team

Posted on 03/09/2010 at 10:24 PM | | Comments (0)

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Tweeting to Victory, Crowdsourcing to Predict the 82nd Academy Award Oscar Winners

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TipTop's 82nd Academy Awards: Oscar Nominations Who will win an Academy Award this year? Which films will make the cut by the Academy of Motion Picture Arts and Sciences?

TipTop's 82nd Academy Awards: 2010 Oscars coverage offers fun perspectives & insights into Oscar predictions & Academy Award winners. TipTop Technologies harnesses the power of your tweets to extract the best daily Tips, highlight Top sites on the Web & show sentiment trend Tip & piT Leaderboards around the Oscar nominees & Academy Award nominations. Maybe 2010 is the year that TipTop's semantic analytics will indeed pick the 82nd Academy Award winners through crowd-sourcing tweets.  Bestpicture_leaderboard

  1. Tweet about your favorite nominations & awards picks, check out the daily leader-board winners & see social media Tip summaries for each nominee.Director_toptips
  2. Check back Sunday, March 7th (5pm PST) after the red carpet show to see the final Leaderboard results & the accuracy of TipTop's Oscar predictions. 

Nomninee_searchFor the 82nd Academy Awards, TipTop's 2010 Oscar Picks are:


Stay tuned for more about our predictions from tweet crowdsourcing, sentiment analysis & TipTop analytics!


Greg Martin & the TipTop Team

Posted on 03/05/2010 at 03:55 PM | | Comments (0)

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TipTop's Presidential Ratings, Social Sentiment & Financial Indicators

Tiptop_logoTipTop's sentiment analysis of real-time tweets is a leading indicator, often predicting correctly the rise and fall in sentiment around topics such as President Obama approval ratings when measured in more traditional ways. See our earlier blog post, President Obama's Ratings via Social Media Sentiment Trends.

In this blog post, we show some striking correlations by comparing side-by-side, TipTop's satisfaction and dissatisfaction ratings with those of Gallup's from November 2009 (when we started collecting data for analysis) till now.Gallup_tiptop_satisfaction_chart

    • The Gallup ratings and TipTop's semantic analysis of social media data have parallel results, both long term trends and daily spikes within a 3% margin for error. For example, why did both TipTop Sentiment and Gallup Poll ratings all spike positively on December 16, 2009? This was the date on which President Obama delivered his Nobel Prize Acceptance speech.
    • TipTop's daily satisfaction dissatisfaction ratings tend to rise or fall 0-3 days before traditional polling results spike. For example, on Jan 28th there was a positive spike for the President's State of the Union Address which was reflected only a few days later in the Gallup ratings.
    • We note with some surprise that TipTop’s presidential sentiment analysis can be predictive of stock market movements in the short term. For example, a spike of 5% or more in the daily TipTop satisfaction score (such as those on Nov 3, Nov 8, Dec 10, Jan 28 and Feb 6) is followed within a couple of days by a rise in the Dow Jones Industrial Average of 2% or more.
Tiptop_djOur early findings suggest that perhaps earlier studies on whether Presidential ratings lead the stock market have been too quick to dismiss the possibility. (See for example, the April 2006 article in Slate, Obscure Economic Indicator: Presidential Approval Ratings, that concludes that “it takes a while for bad economic news to filter into polling data…[and by] the time poor approval ratings measure this economic pessimism, much of the bad news has already been priced into stocks.” A timely, accurate and automated polling technology like TipTop’s has the potential to uncover surprising insights into the psychology of the markets.


Trend analysis of real-time social media as a predictive indicator is an active area of research at TipTop Technologies, and we look forward to presenting more insights  into the relationship of sentiment trends and financial markets, shopping patterns, election results and predictions for the 2010 Academy Award Winners (like Sentiment Trends for President Obama). Stay tuned.


Greg Martin & the TipTop Team

Posted on 03/03/2010 at 09:46 AM | | Comments (0)

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Tweeting for the Gold: Social Media & the 2010 Winter Olympic Games

TipTopWinter Olympics Special As the Olympians & the world approach the pinnacle of the 2010 Winter Olympic Games hosted in Vancouver, TipTop Technologies is excited to be capturing the highs & the lows surrounding the games through tweets. Think of TipTop as an insight engine, capturing & analyzing all the tweet commentary, Web content & sentiment trends around current events in social media. From: TipTop To: TipTop2010 Winter Olympic Sentiment Trends
You can ask, tell or send a tip @twitTipTop from the TipTop hub and your tweet may be featured or your question answered revealing insights from TipTop search results like what others think are potential Olympic sports for 2012,  e.g. the current pole dancing social media phenomenon.

For the more serious Winter Olympic fan, TipTop's 2010 Winter Olympics: Vancouver Games interactive time-line chart exposes the overall positive (Tip) and negative Olympic Athlete Profiles(piT) trends, it also displays the top Tip tweets, piT tweets, and Web pages which reflect the sentiment & news on any particular day. You can move the date-line slider below the trend chart to see the Tips, piTs and Web pages for any day to gain insights into why the sentiment gap is the way it is.

Olympic Sport Results

For example, on February 17th there was a spike in piTs because Olympic fans felt NBC's Olympic coverage was poor & there was an Olympics concert accident.

We recommend using TipTop for all your 2010 Winter Olympic news, sporting event commentary, national medal count buzz, and Olympic athlete & team updates.

Popular athletes include Johnny Weir, Lindsay Vonn, Shaun White, Apolo Anton Ohno, Jeremy Abbott, Nate Holland, and Angela Ruggiero.

The countries with the most positive Olympic sentiment currently surrounding them include: Australia, Great Britain, Canada, China, & South Korea.

Top Olympic sports & events people are tweeting about include Figure Skating, Short Program, Curling, Snowboard & Ice Hockey.

TipTop's semantic trend analysis and summary results creates many opportunities for gleaning insights from social media data:

  • Comparatively, TipTop's semantic trend analysis is low cost, automated, and more reflective of the general population while providing accurate polling through social media.
  • We offer the ability to get overall sentiment results as well as high quality accurate summary examples from any social or political angle through well chosen keyword searches. 
  • You can easily find out what the exact reason is behind the numbers and you can find opinions at finer levels of granularity than any traditional polling technique could ever uncover.
  • Questions relevant to a topic are also learned from the data so that there is no need to ask a rigid set of questions at the start of a poll. The responses that are measured are spontaneous utterances of the wider population.  They are not influenced in any way such as in the case of an artificial setup of a poll.

TipTop's polling methodology and approach is vastly superior to all existing methods. It is cheaper, faster, more comprehensive and more accurate. What else could anyone want? If you are ready to embrace the new world of possibilities we have opened up for you, please contact us.

Greg Martin & the TipTop Team

Posted on 02/24/2010 at 12:31 PM | | Comments (2)

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TipTop Social Interactions: Ask, Tell & Respond

TipTop logoIf you haven't been to TipTop's home page @ http://FeelTipTop.com recently, now is a great time to get reacquainted and check out the "From: TipTop To: TipTop" section. If you are a fan of TipTop on Facebook and follow @twitTipTop on Twitter, then you probably know that you can see a complete social networking profile of TipTop's social media interactions on Twitter at http://FeelTipTop.com/twitTipTop. TipTop_InteractionsHere you can see company news, products updates,  insightful musings & tweets, people we communicate with, tweeps who interact with us and our products, and the social sentiment around all of these social networking interactions.

On TipTop's hub page, we are now featuring selected tweets from TipTop users, TipTop answers to people's questions, fun insights into using TipTop, and editorially selected topics and polls. You can use the box "Enter your tip here..." to interact with @twitTipTop via Twitter, asking questions, sharing Tips, responding to polls, and possibly having your tweet featured on TipTop's hub page to be seen by tens of thousands of our users! Please respond to @twitTipTop on Twitter with whatever you would like to tell TipTop today. :)

Enjoy & Have a Tip Top Weekend!

Greg Martin & the TipTop Team


Posted on 02/19/2010 at 05:47 PM in feeltiptop.com, live search, natural language search, semantic analysis, social search, tip top, twittiptop, Web/Tech | | Comments (0)

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2010 Super Bowl XLIV Commercials: TipTop's SB44 Ad Ratings

TipTop's 2010 Super Bowl Ad RatingsTipTop Technologies analyzed the real-time social media sentiment from tweets related to over forty top brands or products which bought advertising spots on CBS's Sunday's Super Bowl 44 broadcast of the NFL Playoff game between the New Orleans Saints and the Indianapolis Colts. On most Super Bowl Commercial ratings sites you will see polling results or an editor's picks for the best ads and the worst commercials, like in TIME Magazine's 2010 Super Bowl Commercials List. TwittertweetvolumeThere are also Super Bowl search metrics which show search volume and even real-time tweets during the game as shown on Twitter's blog post. TipTop agrees with the article's author, @kevinweil that "The convergence of sports, brands, and culture around the Super Bowl makes for a particularly fascinating set of tweets to follow." That is why TipTop has taken a similar set of tweet data, analyzed it before and after Super Bowl XLIV aired, and brought together the positive and negative sentiment ratings and best tweets directly related to the companies, products and brands which had aired commercials during the big game.

Google's Post Game SentimentLooking at the TipTop summary results and Sentiment Trends chart for Google's Parisian Love Ad there was a clear increase in both Positive Tip (Green) & Negative piT (Red) sentiment related to Google's brand after the 2010 Super Bowl Commercial was run.

Some brand & product examples from TipTop's 2010 Super Bowl Ad Ratings Pre & Post Super Bowl sentiment analysis list include:   

TipTop's SB44 Ad Ratings SampleTo fully understand the implications of TipTop's semantic technology and linguistic analysis, read David Stodders, article "How Text Analytics Drive Customer Insight".  TipTop's results quickly capture and accurately assess what is being said and felt around any topic as expressed in social networks.  It can then summarize the sentiment around an event before, after or real-time using trend charts and comparison ratings. Finally TipTop results can provide specific examples which can be used to understand the reasons why brand sentiment or product opinions have changed over time.

What also makes TipTop unique is that our solution and platform is made available to everyone in the world free of charge.  Many businesses today spend large amounts of money on comparable services that appear to offer much less than what we offer for free. Please do not hesitate to contact us directly so that we can also tell you about our premier solutions which can be made available to you for a charge.

Enjoy and have a tip top week!

Greg Martin & the TipTop Team

Posted on 02/10/2010 at 01:41 PM | | Comments (1)

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Revealing Cupid's Tweets for Valentine's Day Romancing in 2010

TipTop 2010 Valentine's Day Special Valentine's Day kisses & romantic interludes may await you if you take advantage of all the great Happy Valentine ideas, gifts, activities & people looking for love in TipTop's 2010 Valentine Special.TipTop Valentine Romantic Activities

 Search for others on TipTop who are lookng for love, to "be my Valentine" or "want a valentine". ValentinesdaycloudThen figure out where to take your sweetheart "for Valentine's Day" by checking out all the Valentine weekend romantic activity ideas TipTop compiled from tweets, semantically analyzed and presented in top 10 lists and links in a concept cloud. Top romantic destinations for Valentine's weekend currently include: New Orleans, Indianapolis, Miami, LA, New York, London, Dallas, Vegas, Chicago and Paris. The popularity of these cities, places and activities will change over the next week as you and others continue to tweet, so make sure you come back often to see the latest Top 10 Romantic Activities and TipTop search results.

Next on the list are Valentine's cards, presents and gifts! TipTop has made it easy for you to find original ideas by browsing the Valentine's Gift Cloud and clicking the links to get more insights and real-time results. If you see what that special someone might like in the Top Valentine's Gift lists, you can simply click on the gift box icon or search on TipTop Shopping to buy whatever you need. Valentinesgifts
As of now, the hot Valentine's presents & gifts include: Dinner, Tickets, Chocolate, Ipad, Flowers, Roses, Candy, Jewelry, Lingerie, and a Box of Chocolates. But these items will change over this next week the more you tweet, Re-Tip and interact with others on TipTop. Of course you can always peruse TipTop search results for Romantic Gifts, Surprise Gifts, Freaky Gifts or Edible Gifts.

How many original ideas for Valentine's Day can you can find on TipTop's 2010 Valentine's Day Special? Make sure you share them with us via @TwitTipTop.

Enjoy your Valentine's Day however it unfolds!

Greg Martin & the TipTop Team

 

Posted on 02/05/2010 at 05:28 PM | | Comments (1)

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President Obama's Ratings via Social Media Sentiment Trends

Tiptop_logo President Obama's first year in the White House has been captured in many ways across social media. For example, I picked up a tweet from:civics4slackers with a pictorial year in review Tip, The First Year by Pete Souza.  TipTop Technologies also compiled a visual perspective, capturing millions of "Obama" Tip & piT rated tweets over the last few months continuing through the President's State of the Union address. Obama_satisfaction_trends
TipTop's Sentiment Trends for President Obama interactive time-line chart not only exposes the overall positive (Tip) and negative (piT) trends, it also displays the top Tip tweets, piT tweets, and Web pages which reflect the sentiment & news on any particular day. You can move the date-line slider below the trend chart to see the Tips, piTs and Web pages for any day to gain insights into why the sentiment gap is the way it is. For example, looking at November 6th (Health Care Reform Bill), Decemer 10th (Nobel Peace Prize Acceptance), & January 28th (State of the Union Address) you can see spikes in both the positive and negative sentiment around President Obama.  In addition, top related concepts are extracted for each day of the trend data, allowing you to search for corresponding news stories.

The overall "Obama" ratings found in the Sentiment Trends for President Obama chart  show how TipTop's semantic analysis of social media text messages are, in this case, much in-line with traditional polling results. Washington News Obama PollDemocracy Corps PostPre SpeechFor example, pre State of the Union address, the Washington Post News Poll shows approval for President Obama waning and disapproval slowly increasing, similar to TipTop's results above. In the Democracy Corps article, pre and post State of the Union speech polling results for the President show a positive jump of 16 points. TipTop's results show high negative ratings before the speech with a sharp drop-off of negative tweets post speech. Positive Tip tweets spiked quickly after the speech, but over the past week have decreased.  Beyond the ability to gain insights into these Sentiment Trends for President Obama, TipTop's semantic trend analysis and summary results creates many opportunites:

  • Comparatively, TipTop's semantic trend analysis is low cost, automated, and more reflective of the general population while providing accurate polling through social media.
  • We offer the ability to get overall sentiment results as well as high quality accurate summary examples from any social or political angle through well chosen keyword searches. 
  • You can easily find out what the exact reason is behind the numbers and you can find opinions at finer levels of granularity than any traditional polling technique could ever uncover.
  • Questions relevant to a topic are also learned from the data so that there is no need to ask a rigid set of questions at the start of a poll. The responses that are measured are spontaneous utterances of the wider population.  They are not influenced in any way such as in the case of an artificial setup of a poll.

TipTop's polling methodology and approach is vastly superior to all existing methods. It is cheaper, faster, more comprehensive and more accurate. What else could anyone want? If you are ready to embrace the new world of possibilities we have opened up for you, please contact us.

Google Trends Obama Looking at Google Insights for "Obama" chart, you get trends over time associated with volume of searches. In contrast, with TipTop Technologies's sentiment trend analysis you can also find the "why" around the "now". Its as easy as moving the date-line slider on the Sentiment Trends for President Obama chart or by using TipTop Search every day to get great insights from what people are saying and make relevant discoveries from what they post.

Overflowing with positive sentiment,

Greg Martin & the TipTop Team

Posted on 02/02/2010 at 09:33 AM | | Comments (0)

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Get TipTop Anywhere, Be TipTop Anytime

Access TipTop Search & TipTop Shopping Anywhere Anytime:   

  • from the address ftt.nu - this is especially useful when you are using smart phones, and highlighted in TipTop's mobile devices blog post. For example, before you shop make sure you're plugged into ftt.nu/shopping to easily get product rating summaries, compare multiple products, and read real product reviews anywhere anytime while on the go.TipTop Browser Add Ons
  • from any Web browser - click Add2Browser to have TipTop at your fingertips each time you are online.
  • from your bookmarks - save time by Bookmarking specific TipTop search result pages in your browser, like the Starbucks company profile.

Have you "Googled Yourself"? Others have, so make sure your profile is in Tip Top shape!

TipTop Technologies profileWhether you are an individual or a business, your TipTop page is an excellent reflection of you.  If your TipTop page is not yet in the Google index, you are clearly not doing a great job at promoting yourself.  This is what you need to do:

Check for your TipTop presence in Google by:

If you do not see your TipTop profile on the first page of Google results, search on TipTop for yourself or your business, your twitter ID and other related concepts. Then, share results on Twitter via TipTop or directly submit the URL of your TipTop page, (e.g, http://feeltiptop.com/TwitTipTop/)  to Google and other major search engines.

Google already indexes hundreds of thousands of high-quality TipTop pages.  No matter what your query on Google, TipTop pages are likely to appear in the top few search results.  There is a way to increase the chance that you get the TipTop page by adding "tiptop" to your query word.  For example, next time you search on Google - we know googling is a habit hard to break - for "justin bieber", you might as well search for "tiptop justin bieber" instead so that you can head straight to TipTop's unmatched page for the teen heartthrob.  Got it?  Whether you search on Google first or on TipTop directly, you can get the best search experience without having to type your query more than once. Just remember to add the word "tiptop" to your query on Google.

In summary, whatever else you might forget, do not forget "TipTop". TipTop is a magic mantra you need to keep on top of your mind to make both your life and business TipTop.

We hope you enjoyed these cool Tips. Have a TipTop weekend! You knew this was coming.

Greg Martin & the TipTop Team

Posted on 01/29/2010 at 10:49 PM | | Comments (0)

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Managing Corporate Personas, Product Branding & Market Trends in Social Media

TipTop Logo Businesses are using social media tactics to varying degrees of success according to the B2C vs. B2B research results from MarketingProfs.com. MarketingProfs Research:Twitter Tactics That WorkedAlso, many of  Loic Le Meur's (Seesmic CEO) predictions like "Corporations will have entire teams devoted to Twitter and status updates" are already taking form. New roles and additional responsibilities are being created throughout organizations to include both employees and customers in social media engagement beyond just a 'community mangager' position as highlighted well in Amber Naslund's recent article.  According to theNEXTWEB, Starbucks has a very strong social media strategy which offers a great way to illustrate how TipTop is being used today to help small and large companies:

Starbucks Usecase1. One way to influence how others see your company's product, service or brand in TipTop search results is to Re-Tip, Retweet or Reply to people's 'Tip tweets' or 'piT tweets'.

2. People supportive of you are then featured as Top People on Twitter indicating that they are experts, influencers or actively engaged with your product, service or brand on Twitter. You can energize these people some more by using the Tip off feature in TipTop.

3. Quickly identify PR problems and opportunities using TipTop's Sentiment Trends chart or reviewing links from Top Pages on the Web. After reviewing the trend chart, move the slider to get the search results from the corresponding period of time.  You can then Filter Tips by specific topics and see Tip tweets and piT tweets and the people associated with the observed shift in sentiment or buzz. You can do this for your own brand and product as well as of those of your competitors.

Large and small companies find it easy to use TipTop to conduct product, brand, and benchmarking research through:

For some more research ideas, you can also read a recent post on GrowMap's blog, "How to Use TipTop for Real-Time Market Research".

In this new year, companies big and small need to be proactive in managing their online personas, marketing campaigns and product sentiment on social media platforms like TipTop. We are here to help you and your business achieve great success this year.  Now that you are aware of the rich possibilities, we hope to see your corporate presence emerge stronger on TipTop profile pages like the one for Starbucks which are viewed by tens of thousands of our users each month.

What also makes TipTop unique is that our solution and platform is made available to everyone in the world free of charge.  Many businesses today spend large amounts of money on comparable services that appear to offer much less than what we offer for free. Please do not hesitate to contact us directly so that we can also tell you about our premier solutions which can be made available to you for a charge.

Enjoy and have a great weekend!

Greg Martin & the TipTop Team




Posted on 01/22/2010 at 03:56 PM | | Comments (1)

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