President Obama's first year in the White House has been captured in many ways across social media. For example, I picked up a tweet from:civics4slackers with a pictorial year in review Tip, The First Year by Pete Souza. TipTop Technologies also compiled a visual perspective, capturing millions of "Obama" Tip & piT rated tweets over the last few months continuing through the President's State of the Union address.
TipTop's Sentiment Trends for President Obama interactive time-line chart not only exposes the overall positive (Tip) and negative (piT) trends, it also displays the top Tip tweets, piT tweets, and Web pages which reflect the sentiment & news on any particular day. You can move the date-line slider below the trend chart to see the Tips, piTs and Web pages for any day to gain insights into why the sentiment gap is the way it is. For example, looking at November 6th (Health Care Reform Bill), Decemer 10th (Nobel Peace Prize Acceptance), & January 28th (State of the Union Address) you can see spikes in both the positive and negative sentiment around President Obama. In
addition, top related concepts are extracted for each day of the trend
data, allowing you to search for corresponding news stories.
The overall "Obama" ratings found in the Sentiment Trends for President Obama chart show how TipTop's semantic analysis of social media text messages are, in this case, much in-line with traditional polling results. For example, pre State of the Union address, the Washington Post News Poll shows approval for President Obama waning and disapproval slowly increasing, similar to TipTop's results above. In the Democracy Corps article, pre and post State of the Union speech polling results for the President show a positive jump of 16 points. TipTop's results show high negative ratings before the speech with a sharp drop-off of negative tweets post speech. Positive Tip tweets spiked quickly after the speech, but over the past week have decreased. Beyond the ability to gain insights into these Sentiment Trends for President Obama, TipTop's semantic trend analysis and summary results creates many opportunites:
- Comparatively, TipTop's semantic trend analysis is low cost, automated,
and more reflective of the general population while providing accurate
polling through social media.
- We offer the ability to get overall sentiment results as well as high quality accurate summary examples from any social or political angle through
well chosen keyword searches.
- You can easily find out what the exact reason is behind the numbers and you can find opinions at finer levels of granularity than any
traditional polling technique could ever uncover.
- Questions relevant to
a topic are also learned from the data so that there is no need to ask
a rigid set of questions at the start of a poll. The responses that are measured are spontaneous utterances of the wider
population. They are not influenced in any way such as in the case of
an artificial setup of a poll.
TipTop's polling methodology and approach is vastly superior to all
existing methods. It is cheaper, faster, more comprehensive and more
accurate. What else could anyone want? If you are ready to embrace the
new world of possibilities we have opened up for you, please contact us.
Looking at Google Insights for "Obama" chart, you get trends over time associated with volume of searches. In contrast, with TipTop Technologies's sentiment trend analysis you can also find the "why" around the "now". Its as easy as moving the date-line slider on the Sentiment Trends for President Obama chart or by using TipTop Search every day to get great insights from what people are saying and make relevant discoveries from what they post.
Overflowing with positive sentiment,
Greg Martin & the TipTop Team