As the Olympians & the world approach the pinnacle of the 2010 Winter Olympic Games hosted in Vancouver, TipTop Technologies is excited to be capturing the highs & the lows surrounding the games through tweets. Think of TipTop as an insight engine, capturing & analyzing all the tweet commentary, Web content & sentiment trends around current events in social media.
You can ask, tell or send a tip @twitTipTop from the TipTop hub and your tweet may be featured or your question answered revealing insights from TipTop search results like what others think are potential Olympic sports for 2012, e.g. the current pole dancing social media phenomenon.
For the more serious Winter Olympic fan, TipTop’s 2010 Winter Olympics: Vancouver Games interactive time-line chart exposes the overall positive (Tip) and negative (piT) trends, it also displays the top Tip tweets, piT tweets, and Web pages which reflect the sentiment & news on any particular day. You can move the date-line slider below the trend chart to see the Tips, piTs
and Web pages for any day to gain insights into why the sentiment gap is the way it is.
For example, on February 17th there was a spike in piTs because Olympic fans felt NBC’s Olympic coverage was poor & there was an Olympics concert accident.
TipTop’s semantic trend analysis and summary results creates many opportunities for gleaning insights from social media data:
- Comparatively, TipTop’s semantic trend analysis is low cost, automated,
and more reflective of the general population while providing accurate
polling through social media.
- We offer the ability to get overall sentiment results as well as
high quality accurate summary examples from any social or political
well chosen keyword searches.
- You can easily find out what the exact reason is behind the numbers
and you can find opinions at finer levels of granularity than any
traditional polling technique could ever uncover.
- Questions relevant to
a topic are also learned from the data so that there is no need to ask
a rigid set of questions at the start of a poll. The responses that are measured are spontaneous utterances of the wider
population. They are not influenced in any way such as in the case of
an artificial setup of a poll.
TipTop’s polling methodology and approach is vastly superior to all
existing methods. It is cheaper, faster, more comprehensive and more
accurate. What else could anyone want? If you are ready to embrace the
new world of possibilities we have opened up for you, please contact us.