Tag Archives: semantic search

Spirits roam free this Halloween

Spirits roam free this Halloween

Our mining of last month’s tweets seems to show that free spirits are not just occupying Wall Street this fall season, but also plotting the usual ways to scare more pliant victims into coughing up some real candy.

Indeed, some people have such wonderful ideas for their costumes, it’s a shame others don’t get to see more of them. As usual, this year we have collected, analyzed, filtered and categorized thousands of conversations about Halloween costumes that you can explore and share to your heart’s content.

You will find people dressing themselves (and their friends, kids, and friends’ kids) up as Celebrities, weird and not-so-weird Creatures, Animals, Fictional characters and more.

We hope you will also like the new tabbed interface (borrowed from our new-look main page) which allows us to pack in a lot more into the same space, but gives you more control over how you browse.

So with two clicks, I can see one of my favorites from different “angles”, and am pleased to report that while Steve Jobs is no more, his spirit is not only immortal but very popular (and mostly happy!)

Steve Jobs Halloween TipTop Insights

Steve Jobs Halloween spirit

Even tried-and-trusted favorites like the pumpkin and the witch continue to surprise and delight. For example, here is a one-year old Handpicked tip that I discovered, with step-by-step pictures on how to make a paper witch cut-out.

Witch Halloween TipTop Insights

Halloween witchcraft

I immediately felt like sharing the link, and did: my own girls delight in more grown-up witchcraft now, but I hope some other little girls or their parents out there will find the tip fun to try.

Whether you are young or old, whether you like to stick with old faithfuls, or will be brave enough to consider the zany Charlie Sheen (always good for new laughs!) —

Charlie Sheen Halloween TipTop Insights

TipTop Insights -- Charlie Sheen Halloween

we’re sure you’ll enjoy browsing these delightful pages, full of hundreds of fresh Halloween insights every time you visit.

Wishing you a TipTop Halloween!


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President Obama’s Approval Ratings Spike: Get Perspectives Across the US with TipTop

This week onwards you can use TipTop, the Insight Engine, to get the best tips, perspectives and personal connections from specific locations all around the world. The ability to get the best tips about local activities, haunts, businesses & news is as easy as entering a query in the search box on & selecting a specific location from the adjacent “Any place” drop-down menu. There are many ways to make use of TipTop’s local social search such as geo-location marketing, asking local experts, discovering new restaurants, or learning how people feel about any local or global issue.

Today, I noticed a positive sentiment spike to 56% in TipTop’s In-depth coverage of “President Obama Approval Ratings”, so I took a TipTop snapshot of the political pulse around President Obama across the country. You can learn more about TipTop’s social media polling, daily sentiment trend summaries & benchmarking of these results in one of our earlier blog posts. From cities around the US & overseas, these are some insights TipTop extracted from your tweets:

  • TipTop’s Atlanta “Obama” sentiment trends at the time of this search were 22% positive & 20% negative and the concept cloud topics included ‘news, gm, man, home, star, people, & speech’. Gregomyleggo shared these results on Twitter by selecting “Sentiment Trends” from the top right “I Like” button.
  • TipTop’s Austin “Obama” results had similar sentiment ratings to those for Atlanta. Of course, the topics were different, focusing on concepts like ‘oil, admin, american, senate & snooty’. Gregomyleggo saw a provoking snippet, so he clicked “Reply” to send a tweet to the poster.
  • TipTop’s Boston “Obama” results showed people not thinking too highly of the President, tweeting negatively 17% of the time about topics corresponding to “Obama” & ‘people, admin, gm, blackberry, tv & headset’. Gregomyleggo thought a couple of the “Top Pages on the Web” TipTop extracted from these Bostonians were interesting enough to share on Twitter (by selecting the option from the “I Like” button).
  • Chicago & Los Angeles pundits shared few opinions let alone similar sentiment toward the President. We should look more into how these folks thought about his appearance on “The View“!
  • Both San Francisco & Seattle are clearly on the left coast as judged by the  Tips & piTs corresponding to those cities. While looking at the view from Washington, we see much more excitement about Michelle Obama at Good Stuff Eatery than about the real issues 😉

  • For a somewhat more international perspective, I took a look at TipTop results for Toronto & London. Tiptop found they are also tweeting about “The View” but their take on President Obama is quite different. Toronto tweets are 27% positive, focusing on topics such as auto, detroit, worker, michigan & car. London tweets are slightly more negative, trash talking the President 18% of the time … mostly about “The View“, healthcare & his blackberry.  

Generally, TipTop’s social media polling trends spike before the “Gallup Daily: Obama Job Approval Poll” so keep an eye there and compare it to TipTop’s “President Obama Approval Ratings”!

Remember whenever you are looking for any kind of tips around town. Also, please send us your feedback so we can improve our local results to make your
& others’ life experiences more & more TipTop.

Greg Martin & the TipTop Team Why? Because life happens in real


Posted by on July 30, 2010 in Uncategorized


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Semantics of TipTop Search


The connotation around TipTop Search is simply that helps you find the best advice, opinions, and answers as well as
people to engage and share experiences with. With TipTop Search you get easy access to relevant people, timely tips, and useful tools to communicate information.

Below we highlight five features to familiarize you with TipTop Search:

1. Random Search "I feel lucky!": Click for an example of Sample Searches entered on TipTop. For more information, read our FAQs.

2. People Search: Enter "to:" or "from:" followed by a person's twitter ID or celebrity name to get messages to:Alyssa_Milano, from:Alyssa_Milano or about Alyssa Milano.

3. Advanced Filtering Techniques: Using proprietary techniques to remove duplicate tweet content & marketing spam postings. For more information, read our FAQs.


4. Semantic Content Analysis: TipTop searches messages on Twitter
and reads what is being said about the query. It pulls out the most
interesting, useful and unique messages that match the search term, and
separates them from the less useful ones.

Tweet or message sentiment analysis is displayed as Tips & piTs results and concepts and topics are extracted from tweets and displayed to "Filter by" in the search results sets.                                                                                               

5. Social Search Results:

Displaying the best tweets from relevant people to enable information gathering, content sharing and topical conversations. Click the image for examples.

Enjoy and have a TipTop week!

Greg Martin & the TipTop Team


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