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Tag Archives: sentiment trends

Super Bowl 45 Ad-ticipation: 2011 Big Game Commercials & Brand Sentiment

Fasten your seat belts for Super Bowl 45 football fans! “Big Game” brands are hunting you down, whether you are plastered to the TV, tweeting on the phone, faning on facebook, or gaming on the go like an angry bird. 2011 Super Bowl advertisers are dipping into the “Social Bowl” cracking the “Mobile Bowl” and “Crashing in on the Super Bowl” in every which way but loose. See how the ads fared from our post game press release “SuperBowl Ad Sentiment Sliced-n-Diced by TipTop Analytics“.TipTop's Super Bowl 45 Ad Ratings

Whether you plan to watch the Super Bowl Sunday or just catch the commercials after the Green Bay Packers and the Pittsburgh Steelers mash it out, TipTop offers a great way to:

  1. quickly see a summary of SB45 tweets, trends, top tips & web pages;
  2. view pre & post game trends in brand sentiment for Super Bowl sponsors and their commercial ads & videos;
  3. get in-depth coverage for popular brands, like Volkswagen or Motorola, to see long term sentiment trends and daily news summaries;
  4. search TipTop for the best tips from social media & the web for ads like:

TipTop's Superbowl 45 Pre-Game Commercial Brand Ratings

Greg Martin & the TipTop Team

FeelTipTop.com Why? Because life happens in real-time!

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Posted by on February 4, 2011 in semantic analysis, social search

 

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Weekend Movies: Which new release film deserves your time or dime?

See what’s hot or not for October 1st openings at theaters this weekend on TipTop! Do you need some help deciding which movie to see on the big screen? Are you trying to figure out whether or not a new release film is movie theatre or DVD worthy? Or if you are in the same predicament as @MaddyTweetz, do yourself a favor and use TipTop to help you figure it all out.

MaddyDebating what movie to catch tonight: The Town, Social Network or Let me In. Thoughts??
The movie grid below is a quick and easy way to compare topics across aggregated sentiment scores, browse current buzz topics & see current tips from social media. To create a similar comparison grid for yourself on TipTop simply go to http://FeelTipTop.com:
  1. Enter a movie (or any topic) in the search box and save your query to “My TipTop” (To learn more read our previous My TipTop blog post)
  2. Go to “My TipTop” & comare the Selected Queries across positive & negative Tip sentiment, see movie related conversation topics, and get real-time Tips.
  3. Click “E-mail” & share your movie grid with friends.

 

New Movies (Click for Current Tips) 🙂 Tips 😦 Tips Conversation Buzz Topics
The Social Network 41% 6% social network, movie, facebook, film, story, ticket, life, wonder, seeing, tomatoes, album, world, walls
“Let Me In” 44% 8% movie, social network, film, horror, never let me go, theatre, scene, man, kid, actor, star, guy
“The Town” 37% 9% town, movie, social network, girl, work, painting, mall, seeing, car, hotel, eat
Freakonomics 29% 2% movie, film, book, social network, documentary, author, man, fan, talk
Ip Man OR Yip Man 20% 8% man, movie, film, legend, social network, hahaha, sama, hahahaha
Barry Munday 19% 60% movie, bar, greedy, wilson, film, hilarious, performance, man, info, director, ball, talk, role, atlantis
Anjaana Anjaani 44% 14% movie, film, song, star, stars, theatre, luv, story, bollywood, ticket, hair, c, work, india, p
    Gregomyleggo_TwitterPhoto Below are some of the social media Tips “I liked” & saved in “My TipTop” while checking out what people were “going to see” this weekend.

     

    Again, from My TipTop @TwitTipTop can send you or your friends an E-mail like this:
    “Hello, these are the snippets you have saved in My TipTop.”
    Image Twitter Id Topic Snippet
    _socialmedianow The Social Network The 10 most Glaring Lies in ‘The Social Network‘ : http://bit.ly/9hyuk2 #thesocialnetwork
    bloodboyhorror “Let Me In” Horror-drama ‘Let Me In’ does its Swedish inspiration original justice: When Overture Films announced it would mak… http://bit.ly/b0jCon
    mting Ip Man OR Yip Man Loving the Ip Man 2 soundtrack. More variations than the previous film. A recommendation if u love Oriental film scores #ipman2 #soundtrack
    workingauthor Barry Munday Barry Munday‘ starring Patrick Wilson, Judy Greer, Cybill Shepherd, Malcolm McDowell and more reviewed! http://bit.ly/9Ui38o
    trabajareuropa Freakonomics @MakingOf: Freakonmics is now in theaters! Hear @MorganSpurlock discuss the film and more @MakingOf http://bit.ly/aVKON6”
    nikkyraney “The Town” My movie review for THE TOWN —> Blake Lively owns ‘The Town’ By Nikky Raney – http://bit.ly/ccca4E @zennie62.com
    kapylr Anjaana Anjaani Enjoyed watching Anjaana Anjaani. Great performances by @priyankachopra and @ranbir_kapoor

    Remember to come back to TipTop to guide your film viewing & DVD movie rental decisions or help whenever you are looking for insights around any topic — locally or globally. Enjoy!

    Greg Martin & the TipTop Team

    FeelTipTop.com Why? Because life happens in real time!

     

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    TipTop In-Depth Coverage: Health Care, IPad, Prius, Tiger Woods & Toyota

    TipTop Hub
    TipTop In-Depth CoverageTipTop In-Depth Coverage pages illustrate how TipTop’s semantic technology can extract insights from social media, measure topical sentiment trends & aggregate real-time Web content in a meaningful way based upon people’s natural language expression found in tweets and social networking platforms like Twitter. TipTop’s sentiment charts measure trends effectively and accurately for any current topic, subject or event (See Sentiment, Social Media & Twitter Trends). TipTop also provides Tips, piTs & Top Web pages to help you determine why the positive or negative sentiment was the way it was at any moment in time. TopTop’s In-Depth Coverage can now be built easily across any number of different topic areas:

     

     

    Please enjoy TipTop’s latest In-Depth Coverage by clicking on the following topics below: Health Care, IPad, NCAA, President Obama, Prius, Tiger Woods & Toyota.
    TipTop In-Depth Coverage: Health Care Satisfaction TrendsTipTop In-Depth Coverage: IPad Sentiment Trends TipTop In-Depth Coverage: Prius Sentiment TrendsTipTop In-Depth Coverage: Tiger Woods Sentiment TrendsTipTop In-Depth Coverage: Toyota Sentiment Trends
    TipTop’s semantic trend analysis, satisfaction ratings & summary results creates many opportunities for a variety of stakeholders:

    • Comparatively, TipTop’s semantic trend analysis is low cost, automated,
      and more reflective of the general population while providing accurate
      polling through social media.
    • We offer the ability to get overall sentiment results as well as
      high quality accurate summary examples from any social or political
      angle through
      well chosen keyword searches.
    • You can easily find out what the exact reason is behind the numbers
      and you can find opinions at finer levels of granularity than any
      traditional polling technique could ever uncover.
    • Questions relevant to
      a topic are also learned from the data so that there is no need to ask
      a rigid set of questions at the start of a poll. The responses that are measured are spontaneous utterances of the wider
      population.  They are not influenced in any way such as in the case of
      an artificial setup of a traditional poll.

    At TipTop Technologies, we use natural language analysis, sentiment trend methodology and summary knowledge extraction that is vastly superior to all
    existing approaches so that we can truly build the future of search & the semantic Web. It is less costly, faster, more comprehensive and more
    accurate. What else could anyone want? If you are ready to embrace the
    new world of possibilities we have opened up for you, please contact us.

    Greg Martin & the TipTop Team

     

     
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    Posted by on March 24, 2010 in Uncategorized

     

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    President Obama’s Ratings via Social Media Sentiment Trends

    Tiptop_logo President Obama's first year in the White House has been captured in many ways across social media. For example, I picked up a tweet from:civics4slackers with a pictorial year in review Tip, The First Year by Pete Souza TipTop Technologies also compiled a visual perspective, capturing millions of "Obama" Tip & piT rated tweets over the last few months continuing through the President's State of the Union address. Obama_satisfaction_trends
    TipTop's Sentiment Trends for President Obama interactive time-line chart not only exposes the overall positive (Tip) and negative (piT) trends, it also displays the top Tip tweets, piT tweets, and Web pages which reflect the sentiment & news on any particular day. You can move the date-line slider below the trend chart to see the Tips, piTs and Web pages for any day to gain insights into why the sentiment gap is the way it is. For example, looking at November 6th (Health Care Reform Bill), Decemer 10th (Nobel Peace Prize Acceptance), & January 28th (State of the Union Address) you can see spikes in both the positive and negative sentiment around President ObamaIn
    addition, top related concepts are extracted for each day of the trend
    data, allowing you to search for corresponding news stories.

    The overall "Obama" ratings found in the Sentiment Trends for President Obama chart  show how TipTop's semantic analysis of social media text messages are, in this case, much in-line with traditional polling results. Washington News Obama PollDemocracy Corps PostPre SpeechFor example, pre State of the Union address, the Washington Post News Poll shows approval for President Obama waning and disapproval slowly increasing, similar to TipTop's results above. In the Democracy Corps article, pre and post State of the Union speech polling results for the President show a positive jump of 16 points. TipTop's results show high negative ratings before the speech with a sharp drop-off of negative tweets post speech. Positive Tip tweets spiked quickly after the speech, but over the past week have decreased.  Beyond the ability to gain insights into these Sentiment Trends for President Obama, TipTop's semantic trend analysis and summary results creates many opportunites:

    • Comparatively, TipTop's semantic trend analysis is low cost, automated,
      and more reflective of the general population while providing accurate
      polling through social media.
    • We offer the ability to get overall sentiment results as well as high quality accurate summary examples from any social or political angle through
      well chosen keyword searches. 
    • You can easily find out what the exact reason is behind the numbers and you can find opinions at finer levels of granularity than any
      traditional polling technique could ever uncover.
    • Questions relevant to
      a topic are also learned from the data so that there is no need to ask
      a rigid set of questions at the start of a poll. The responses that are measured are spontaneous utterances of the wider
      population.  They are not influenced in any way such as in the case of
      an artificial setup of a poll.

    TipTop's polling methodology and approach is vastly superior to all
    existing methods. It is cheaper, faster, more comprehensive and more
    accurate. What else could anyone want? If you are ready to embrace the
    new world of possibilities we have opened up for you, please contact us.

    Google Trends Obama Looking at Google Insights for "Obama" chart, you get trends over time associated with volume of searches. In contrast, with TipTop Technologies's sentiment trend analysis you can also find the "why" around the "now". Its as easy as moving the date-line slider on the Sentiment Trends for President Obama chart or by using TipTop Search every day to get great insights from what people are saying and make relevant discoveries from what they post.

    Overflowing with positive sentiment,

    Greg Martin & the TipTop Team

     
    1 Comment

    Posted by on February 2, 2010 in Uncategorized

     

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