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TipTop Social Interactions: Ask, Tell & Respond

If you haven’t been to TipTop’s home page @ http://FeelTipTop.com recently, now is a great time to get reacquainted and check out the “From: TipTop To: TipTop” section. If you are a fan of TipTop on Facebook and follow @twitTipTop on Twitter, then you probably know that you can see a complete social networking profile of TipTop’s social media interactions on Twitter at http://FeelTipTop.com/twitTipTop. TipTop_InteractionsHere you can see company news, products updates,  insightful musings & tweets, people we communicate with, tweeps who interact with us and our products, and the social sentiment around all of these social networking interactions.

On TipTop’s hub page, we are now featuring selected tweets from TipTop users, TipTop answers to people’s questions, fun insights into using TipTop, and editorially selected topics and polls. You can use the box “Enter your tip here…” to interact with @twitTipTop via Twitter, asking questions, sharing Tips, responding to polls, and possibly having your tweet featured on TipTop’s hub page to be seen by tens of thousands of our users! Please respond to @twitTipTop on Twitter with whatever you would like to tell TipTop today. 🙂

Enjoy & Have a Tip Top Weekend!

Greg Martin & the TipTop Team

 

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2010 Super Bowl XLIV Commercials: TipTop’s SB44 Ad Ratings

TipTop's 2010 Super Bowl Ad RatingsTipTop Technologies analyzed the real-time social media sentiment from tweets related to over forty top brands or products which bought advertising spots on CBS's Sunday's Super Bowl 44 broadcast of the NFL Playoff game between the New Orleans Saints and the Indianapolis Colts. On most Super Bowl Commercial ratings sites you will see polling results or an editor's picks for the best ads and the worst commercials, like in TIME Magazine's 2010 Super Bowl Commercials ListTwittertweetvolumeThere are also Super Bowl search metrics which show search volume and even real-time tweets during the game as shown on Twitter's blog post. TipTop agrees with the article's author, @kevinweil that "The convergence of sports, brands, and culture around the Super Bowl
makes for a particularly fascinating set of tweets to follow."
That is why TipTop has taken a similar set of tweet data, analyzed it before and after Super Bowl XLIV aired, and brought together the positive and negative sentiment ratings and best tweets directly related to the companies, products and brands which had aired commercials during the big game.

Google's Post Game SentimentLooking at the TipTop summary results and Sentiment Trends chart for Google's Parisian Love Ad there was a clear increase in both Positive Tip (Green) & Negative piT (Red) sentiment related to Google's brand after the 2010 Super Bowl Commercial was run.

Some brand & product examples from TipTop's 2010 Super Bowl Ad Ratings Pre & Post Super Bowl sentiment analysis list include:   

TipTop's SB44 Ad Ratings SampleTo fully understand the implications of TipTop's semantic technology and linguistic analysis, read David Stodders, article "How Text Analytics Drive Customer Insight".  TipTop's results quickly capture and accurately assess
what is being said and felt around any topic as expressed in social
networks.  It can then summarize the sentiment around an event before,
after or real-time using trend charts and comparison ratings. Finally
TipTop results can provide specific examples which can be used to understand
the reasons why brand sentiment or product opinions have changed over
time.

What also makes TipTop
unique is that our solution and platform is made available to everyone
in the world free of charge.  Many businesses today spend large amounts
of money on comparable services that appear to offer much less than
what we offer for free. Please do not hesitate to contact us directly so that we can also tell you about our premier solutions which can be made available to you for a charge.

Enjoy and have a tip top week!

Greg Martin & the TipTop Team

 
6 Comments

Posted by on February 10, 2010 in Uncategorized

 

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Managing Corporate Personas, Product Branding & Market Trends in Social Media

TipTop Logo Businesses are using social media tactics to varying degrees of success according to the B2C vs. B2B research results from MarketingProfs.com. MarketingProfs Research:Twitter Tactics That WorkedAlso, many of  Loic Le Meur's (Seesmic CEO) predictions like "Corporations will have entire teams devoted to Twitter and status updates" are already taking form. New roles and additional responsibilities are being created throughout organizations to include both employees and customers in social media engagement beyond just a 'community mangager' position as highlighted well in Amber Naslund's recent article.  According to theNEXTWEB, Starbucks has a very strong social media strategy which offers a great way to illustrate how TipTop is being used today to help small and large companies:

Starbucks Usecase1. One way to influence how others see your company's product, service or brand in TipTop search results is to Re-Tip, Retweet or Reply to people's 'Tip tweets' or 'piT tweets'.

2. People supportive of you are then featured as Top People on Twitter indicating that they are experts, influencers or actively engaged with your product, service or brand on Twitter. You can energize these people some more by using the Tip off feature in TipTop.

3. Quickly identify PR problems and opportunities using TipTop's Sentiment Trends chart or reviewing links from Top Pages on the Web. After reviewing the trend chart,
move the slider to get the search results from the corresponding period of time.  You can then Filter Tips by specific topics and see Tip tweets and piT tweets and the people associated with the observed shift in sentiment or buzz. You can do this for your own brand and product as well as of those of your competitors.

Large and small companies find it easy to use TipTop to conduct product, brand, and benchmarking research through:

For some more research ideas, you can also read a recent post on GrowMap's blog, "How to Use TipTop for Real-Time Market Research".

In this new year, companies big and small need to be proactive in managing their online personas, marketing campaigns and product sentiment on social media platforms like TipTop. We are here to help you and your business achieve great success this year.  Now that you are aware of the rich possibilities, we hope to see your corporate presence emerge stronger on TipTop profile pages like the one for Starbucks which are viewed by tens of thousands of our users each month.

What also makes TipTop unique is that our solution and platform is made available to everyone in the world free of charge.  Many businesses today spend large amounts of money on comparable services that appear to offer much less than what we offer for free. Please do not hesitate to contact us directly so that we can also tell you about our premier solutions which can be made available to you for a charge.

Enjoy and have a great weekend!

Greg Martin & the TipTop Team

 
9 Comments

Posted by on January 22, 2010 in Uncategorized

 

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Experience the best of TipTop Search with Twitter

TipTop_Logo Using TipTop Search while logged into your Join twitter twitter account gives you the best real-time search and social networking experience available. Having a twitter ID allows you complete access to the twitter micro-blogging publishing and communication platform. Its easy to sign up for a twitter account by clicking the image here.  

You can then use TipTop Search without having learn all the twitiquette like finding the right people to follow, getting followed by the wrong people, following tired tweetless tweeps, dealing with spam, building twitter lists, and wading through the information overload of tweets. Familiarizing yourself with TipTop's advanced semantic search results, filtering tools and Web content extraction features you will be able to get the most out of real-time information publishing and dynamic social networksTiptop twitter Using TipTop's communication tools like Re-Tip, Retweet, Reply, and Sharing  you can express yourself and share content easily on twitter. Think of TipTop as the best platform for getting what you need, when you need it while choosing who and how to engage with others. TwitTipTop We encourage you to experiment for yourself to get the best experience and results with TipTop and twitter working in concert. Have fun, like entering your twitter ID as search in TipTop, like TwitTipTop

TipTop's recently redesigned search results pages integrate tweets, social networking, communication features, related web links and semantic analysis with real-rime search. Join twitter and use TipTop Search to help get what you need.

Enjoy and have a great weekend!

Greg Martin & the TipTop Team

 
80 Comments

Posted by on November 12, 2009 in Uncategorized

 

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TipTop Search Gets a New Real-Time Look (Please Re-Tip or ReTweet:)

TipTop Logo Woohoo! New and improved TipTop search results are ready for you! As the impostors take off their Halloween costumes and reveal their true nature, TipTop Search is helping to fashion the upcoming holidays. Make sure you come to www.feeltiptop.com to try out TipTop's new search interface, where the same high quality semantic search results are displayed in an easier layout with better functionality. Below is a glimpse of TipTop's true power revealed for you to discover with each and every search you create.

  • Real-time search functionality: The Search TimelineSearchTimeline
    was introduced to enable users to view the search results set over time, that is "Days earlier", "Just Prior", "Current", and "Latest". Current is the default setting after the search results are displayed. Latest, will blink in red when a user should move the button to see the most recent results. Current and Just Prior allow users to go back in time, the period of which is dependent on the availability of matching tweets.
    TipiTmessages

  • Sentiment-based search result sets: Messages or tweets are analyzed and displayed as pro, con or neutral messages grouped into three scrollable modules called Tips, piTs & Remaining Messages. All the existing social search message features and tools are still working great in this new interface. Try and Re-Tip a message for yourself (it is so much cooler than Retweeting:) or read TipTop Search FAQs for more details.
  • Mobile phone features and tools: The new TipTop search user interface is more compatible with smart phones, so basic site functionality is now available. Also, make sure you try out TipTop via SMS, a quick way to get Related Content Module TipTop's sentiment-based search results through your cell phone. Just dial DOTCOM and enter feeltiptop "search term" get real-time results. See TipTop FAQs for more details.
  • Related Content: This module highlights additional contextually relevant content analyzed by TipTop, to extract deeper value from the search results sets through sentiment and trend analysis, links to related content on the Web, and advanced search options. Current Related Content features the Search Timeline, the Tip piT Sentiment Pie Chart, On the Web links, and advanced search options. Also, if you are interested in adding related content to your website or blog, TipTop Widgets are available in three flavors, just click EmbedWidget to customize.

  • Search functionality: Search filters To get a feel for different ways to search TipTop,  check out the "Pick one, Pick Another" cool searches option under the search box. Users can also Filter Results by concepts within the search results set and by categories associated with the search term. Advanced Search operators will also kick in after a user has chosen to "Filter
    Results by" and will be included in
    TipTop's next update this week. Check out TipTop's FAQs for more details.

Have a TipTop week and please send us your feedback or add a comment below!

Greg Martin & the TipTop Team

 
13 Comments

Posted by on November 12, 2009 in Uncategorized

 

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